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Bank management


Elena Ortiz Terán (Author), Joaquín López-Pascual.

In this book, the authors have wanted to explain the changes that have occurred in the study of economics from its beginnings as a science, passing through the birth and development of behavioral economics (behavioral economics), in which psychology and economics come together. up to what we now know as «neuroeconomics».

Recent scientific advances in the study of the brain, and its functioning, especially with neuroimaging, have allowed the appearance of Neuroeconomics, which studies the brain responses that occur while we make decisions of an economic nature, allowing us to understand the behavior of individuals.

We believe that the possibilities of neuroeconomics are immense, to propose models, to predict the economic behavior of people, design financial products and application, training and application to artificial intelligence in the financial world.

Economics and Banking Management

Economics and Banking Management” Editorial Pirámide. 2015. Joaquín López Pascual y Altina de Fátima Sebastián González. I.S.B.N.: 978-84-368-2982-2. Páginas 320

The financial crisis had a significant impact on the banking sector: some entities went bankrupt, others needed public funds and the rest saw their profitability cut, their balance sheets reduced, delinquencies on the rise and, in some cases, they needed to resort to the market to increase the capital according to the new regulation, increasingly demanding. The economic-financial environment presents a new paradigm that requires banks to reorient their strategies. In this context, the work identifies the main weaknesses of the sector and proposes improvements in management aimed at recovering customer confidence, shareholder interest, staff motivation, and efficiency and profitability. lost. The authors deal clearly with the conceptual aspects and illustrate them with sufficient quantitative information so that the reader can carry out a temporal analysis and benchmarking between the different countries. The combination of the technical aspects with its practical applications makes this manual a must-read for all who are interested in the banking sector.

Recommended Books

The Securities Markets: Organization and Functioning

Editorial Pirámide. 2004.
Páginas. 430
López Pascual, J y Rojo. J.
ISBN 84-368-1841-5.

Financial Management: Planning, Management and Control

Editorial Financial Times-Prentice Hall. 2001.
Páginas 252
Díez L. y López Pascual, J.
ISBN 84-205-3066-2.

Banking Management: The New Challenges in a Global Environment

McGraw-Hill. 2ª Edición. 2001.
Páginas 370
López Pascual, J y Sebastián, A.
ISBN 84-481-2880-X.

Investment funds. One Hundred Key Questions and their Answers

Editorial Dykinson. 3ª edición. 1999.
Páginas 310.
López Pascual, J.
ISBN 84-8155-467-7.

Do you want to know even more?

Joaquín López Pascual takes advantage of his knowledge and experience to write and publish articles that will help you learn about the economy in a way that you had never considered before.

Stocks, bonds and mutual funds

Editorial Pirámide. 1997.
Páginas 154.
Mascareñas, J, López, J, y Borrego, A.
ISBN 84-368-1114-3.

Fixed income and investment funds

Editorial Pirámide. 1ª Edición. 1996.
Páginas 196.
Mascareñas, J, y López, J.
ISBN 84-368-0959-9.

Investment Funds and their Risk Rating

Editorial Pirámide.1995.
Páginas 94.
López Pascual, J.