Elena Ortiz Terán (Author), Joaquín López-Pascual.
In this book, the authors have wanted to explain the changes that have occurred in the study of economics from its beginnings as a science, passing through the birth and development of behavioral economics (behavioral economics), in which psychology and economics come together. up to what we now know as «neuroeconomics».
Recent scientific advances in the study of the brain, and its functioning, especially with neuroimaging, have allowed the appearance of Neuroeconomics, which studies the brain responses that occur while we make decisions of an economic nature, allowing us to understand the behavior of individuals.
We believe that the possibilities of neuroeconomics are immense, to propose models, to predict the economic behavior of people, design financial products and application, training and application to artificial intelligence in the financial world.