"NEUROECONOMÍA Neurociencia, psicología y economía:
tres disciplinas en colaboración"
JOAQUIN LOPEZ PASCUAL & ELENA ORTIZ TERÁN
Neurociencia & Psicología. EL PAÍS Colecciones
In this book the authors wanted to explain the changes that have taken place in the study of economics from its beginnings as a science, through the birth and development of behavioral economics (behavioral economics), in which psychology and economics are joined, until we arrive at what we know today as «neuroeconomics».
Recent scientific advances in the study of the brain, and its functioning, especially with neuroimaging, have allowed the emergence of Neuroeconomics that studies the brain responses that occur while making economic decisions allowing understanding the behavior of individuals.
We believe that the possibilities of neuroeconomics are immense, to propose models, to predict the economic behavior of people, design financial products and application, training and application to artificial intelligence in the financial world.